Within government funded research programs, research uptake is increasingly being used as a key measure of a program’s success. This approach is requiring scientists to drive or participate in science communication and knowledge adoption activities, an area in which many scientists will have received no training. So what is the difference, what is involved, and what are the benefits of spending time on these activities?  In this presentation, I will talk about the range of science communication and knowledge adoption activities employed by the Northern Australia Hub of the National Environmental Research Program; the different objectives of activities; and the short and long-term benefits of investing in science communication and knowledge adoption.