Despite the accepted need for better communication of science and research to non-scientific audiences, peer reviewed papers remain the most common – and frequently the only – method by which research results are communicated. Continuation of this practice in isolation is unlikely to present the results to a wider audience because the majority of non-scientific readers do not consult scientific journals. In this review the communication methods used to publicise a project concerning the conservation of a small endangered fish from the Australian semi-arid zone are discussed and recommendations are made regarding using such methods to promote research projects. The problem of evaluating such strategies is also discussed, as this is most-often a subjective exercise, and as such difficult to quantify using traditional measurement methods. The case study demonstrates that harnessing a range of communication media (radio, television, internet, magazines, books, public speaking and formal papers) combined with a spatial approach (local, regional, national and international) is a sensible way to garner support and encourage interest in what are often esoteric and obscure research endeavours.